TICKET SECURED, ELECTION LOST: THE COST OF WEAK CITIZENS ENGAGEMENT – by Sir Churchill E. Ajusah

In every democratic system, the true strength of a politician lies not merely in party endorsement, but in the depth of connection with the people. Yet, a troubling pattern has emerged in many political spaces: an overreliance on party leaders and internal structures at the expense of genuine citizens’ engagement. This approach, while sometimes expedient in the short term, carries significant dangers; especially when viewed against the backdrop of consensus arrangements and direct primaries.

Consensus candidacy, often brokered among party elites, is designed to reduce internal conflict and streamline candidate emergence. However, when abused, it becomes a tool for exclusion; shutting out the voices of ordinary party members and, by extension, the broader electorate. Politicians who ride to candidacy solely on the back of elite agreements risk building their ambitions on a fragile foundation. What appears to be political strength within party corridors may translate into weakness in the public square.

Similarly, the introduction of direct primaries was intended to democratize the candidate selection process by giving party members a more active role. In principle, it shifts power away from a few influential leaders to the wider base. But in practice, politicians who neglect grassroots mobilization and instead focus on currying favor with party chieftains often find themselves out of sync with this reality. When the rank-and-file are given a voice, they tend to favor candidates who have engaged with them, understood their needs, and earned their trust, not those imposed from above.

The danger, therefore, is twofold. First, such politicians risk losing party nominations when the process genuinely reflects the will of the members. Second, even if they secure tickets through elite backing or manipulated consensus, they may face rejection at the general election. Voters are becoming increasingly aware and assertive; they are less willing to endorse candidates who appear disconnected or imposed.

For politicians seeking election or reelection, the lesson is clear: party structures matter, but they are not a substitute for the people. Engagement must go beyond token gestures, it requires consistent interaction, listening and responsiveness to citizens’ concerns. In an era where democratic consciousness is growing, any strategy that sidelines the electorate in favor of elite endorsement is not only risky but ultimately unsustainable.

In the final analysis, political success is not secured in smoke-filled rooms but in the hearts of the people. Party leaders may influence the process, but it is the citizens who determine its legitimacy. Ignoring them is not just a strategic error, it is a democratic miscalculation with far-reaching consequences.

Sir Churchill E. Ajusah (KSJI) is a Political and Public Affairs Analyst

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